A decade ago, few people had heard of stand up paddle boarding (SUP). Now it's a common sight on beaches and rivers everywhere. The impact of lockdowns has encouraged more people to try it, sparking a wave of startups looking to cash in on the water sport's growing popularity.
A decade ago, few people had heard of stand up paddle boarding (SUP). Now it's a common sight on beaches and rivers everywhere. The impact of lockdowns has encouraged more people to try it, sparking a wave of startups looking to cash in on the water sport's growing popularity.
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